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Keywords

informationization, market-oriented reform, the convergence of cultural and tourism industries, synergistic effect, the characteristic of threshold

Abstract

In order to explore the influence mechanism of informatization and market-oriented reform on the convergence of cultural and tourism industries,the paper uses panel data of 58 tourism cities in China from 2010 to 2017, based on theoretical analysis and hypothetical deduction.And the classical econometric model,moderating effect model and threshold regression model are used for empirical analysis.The results are as follows:informatization and market-oriented reform are two main driving forces to contributing to the convergence of urban cultural and tourism industries,and there is synergistic effect in the driving process.Moreover,its driving effects present the characteristic of threshold when they are restricted by market demand.Based on these results,the paper puts forward policy recommendations of synergy drive of technological innovation market reform and two-way force on the supply demand sides to promote the convergence of cultural and tourism industries.

DOI

10.16315/j.stm.2021.02.008

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