Keywords
digital innovation, green innovation performance, absorption capacity, regulatory effect
Abstract
Taking China's manufacturing industry as the research object,this paper empirically studies the impact of three digital innovation models,namely digital product,process and service innovation,on green innovation performance,and analyzes the moderating effect of absorptive capacity.The results show that digital product innovation has a positive impact on green manufacturing performance and a negative impact on green marketing performance, and absorptive capacity plays a positive moderating role.Digital process innovation has a positive impact on green R&D and marketing performance,and absorptive capacity plays a negative regulatory role;Digital service innovation has a positive impact on green R&D performance,but absorptive capacity plays a negative role in regulating green marketing performance,while absorptive capacity plays a positive role in regulating green service performance.
DOI
10.16315/j.stm.2021.03.006
Recommended Citation
LI, Hai-xia
(2021)
"Influence of digital innovation in manufacturing industry on green innovation performance:A study on the adjustment effect based on absorption ability,"
Journal of Science and Technology Management: Vol. 23:
Iss.
3, Article 6.
DOI: 10.16315/j.stm.2021.03.006
Available at:
https://jstm.researchcommons.org/journal/vol23/iss3/6
