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Keywords

digital context, emerging technology enterprises, innovation network, value co-creation, tripartite evolutionary game

Abstract

At present, digital economy has become an important support and development force of the current social economy. With the deepening integration and application of digital technologies such as big data, cloud computing, block chain and artificial intelligence in various fields, it drives the development of cutting-edge emerging technologies such as intelligent vehicles, brain-like intelligence and neural chips, and promotes the communication and interaction between emerging technology enterprises and cooperative enterprises, gradually forming an innovation network of emerging technology enterprises with technological innovation as the core. Each subject realizes value cocreation through the synergistic effect of cooperation and innovation. Therefore, in the digital situation, the importance of digital platforms bearing various digital technologies and services becomes more and more prominent. In this context, on the one hand, each subject improves co-creation efficiency with the help of digital technology, but on the other hand, the cooperation intensity of each subject in the digital context is weakened and the uncertainty increases, which may aggravate co-creation risk. Based on the influence of the above two aspects, the value co-creation behavior in the innovation network of emerging technology enterprises in the digital context is more complex and changeable. Therefore, it is of great significance to explore the value co-creation strategy choice and influence factors of each subject in the innovation network of emerging technology enterprises to improve the stability of the innovation .network of emerging technology enterprises and to overcome the technical difficulties of emerging industries. Innovation network value co-creation of emerging technology enterprises means that driven by heterogeneous resources, economic benefits, digital environment and other factors, emerging technology enterprises and their complementary cooperative enterprises in terms of resources and capabilities can fully interact with each other to overcome emerging technology problems with the help of relevant digital technology service support of platform enterprises. The dynamic process of co-creating and acquiring multi-dimensional value. Based on the analysis of the interactive relationship of value co-creation among subjects and considering the digital enabling role of platform enterprises, this paper takes platform enterprises as the behavioral subjects of value co-creation into the game, proposes hypotheses, constructs the payment matrix and solves the equilibrium point. And analyze the evolutionary stability strategy in the three cases, and then use Matlab to conduct numerical simulation analysis, reveal the influence of the change of digital enabling degree, direct innovation income, interaction fit degree, learning ability, resource input, profit distribution coefficient and punishment on the innovation network value co-creation behavior of emerging technology enterprises. The results show that: emerging technology enterprises, cooperative enterprises and platform enterprises fully interact with each other in terms of resources, capabilities, service support and other aspects to achieve value co-creation. Influenced by each other’s co-creation strategies, each subject will timely adjust their own strategies to avoid co-creation losses; in the digital context, the improvement of the digital enabling degree of the platform enterprises plays an important role in reducing costs and increasing co-creation benefits; the improvement of direct innovation benefits, interactive fit degree, learning ability and resource input can promote value co-creation; reasonable benefit distribution mechanism and effective punishment mechanism can guarantee value co-creation. Based on the above research conclusions, in order to promote the better realization of value co-creation among all subjects in the innovation network of emerging technology enterprises and promote the stable development of the innovation network of emerging technology enterprises under the digital context, relevant suggestions are put forward from the perspective of platform enterprises and key innovation subjects such as emerging technology enterprises and cooperative enterprises.

DOI

10.16315/j.stm.2023.04.004

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